FAQs

Answer: Ad Spend refers to the budget that is used to keep campaigns up and running. With Digital Influence, 100% of the established ad spend budget goes directly to each platform such as Google, Bing, Facebook, etc. We only make money off of our monthly management fee.

Answer: No. All of our work is created within your currently owned account regardless of platform. Sign in information will not change, and you can login to your accounts at anytime. If for any reason our management services are no longer needed, you get to keep all of our work once our contract comes to an end.

Answer: A conversion refers to any meaningful action a user can take once they reach your website after clicking an ad. Direct sales off of the site, a user filling out your contact form, or phone calls to the business are the most common conversions to track. Having proper tracking in place allows us to see which ads are bringing in the most conversions, and where to make optimizations within the account to bring in more of them.

Answer: The one time setup fee covers all of the work associated with rebuilding the account before a contract begins. This includes the creation of new ad copy, restructuring of keyword targeting settings, conversion tracking fixes, etc.

Answer: Ad copy refers to the actual written content of a clickable advertisement. This includes the text for Google search ads, and any text used for the more visually focused display ads.

Answer: Stock assets refers to such things as your business logo, and high quality pictures of your company in action.  Having access to these assets helps us to create a steady stream of high quality work, and allows display ads to be customised with your business elements.

Answer: Yes. Our digital marketing evaluations are 100% free and can be conducted via screen share, or onsite at our office or yours. 

Answer: Get in touch with us directly to setup a consultation for the platform(s) you wish to have reviewed, or fill out our contact form and we will reach out to you.